Building Hope Campaign
Materials designed in partnership with Klaire Vandergrift. Marketing tactics developed alongside Kyle Armando, Elizabeth Lowengart, Alexa Hoover, and Cynthia Liscek.
The purpose of this project was to create a capital campaign for our client, a non-profit organization called the Joe Nuxhall Miracle League Fields.
The Joe Nuxhall Miracle League Fields provides accessible and inclusive baseball fields and recreational opportunities with a big-league-level game day environment for athletes with special abilities of all ages.
The goal of the capital campaign was to raise 7 million dollars in order to build an indoor facility on the campus in Fairfield, OH, called The Hope Center. The Hope Center will be a 28,000 square foot indoor facility that will provide new and exciting recreational opportunities for their special abilities athletes.
Our team proposed a visual rebrand for the foundation which will bring brand awareness to the foundation from both the donors as well as members of the organization.
branding
Nuxhall's current logo set for different parts of the foundation.
The new rebrand that we proposed with a cohesive set of flexible icons with consistent color palette and font choices.
campaign
donation process
In order to improve their current donation practices, we designed a donations landing page on their website that allows the user to donate directly on the site, as well as a pop up that automatically opens when the user enters any page on their website. In addition, we designed a direct mailer that will be sent out to the members of the Nuxhall community. The mailer includes a donation card that the person can fill out in addition to a check that they can mail back to the foundation.
